I recently had a discussion about the definition of “Lifestyle” with a friend of mine. Definitely not easy to define but after ripping the word apart we ended up with the conclusion that it’s basically anything that makes our life more stylish. May it be cars, fashion, nice hotels or, like in this case, drinks. But what makes a drink stylish? One key factor is to provide customers with healthy ingredients. And another one is to come up with a catchy design – and that’s where I come into play. Carpe Diem challenged me to create an outfit based on their newest product: The Matcha Green Tea. The result is an everyday look based on the bottle’s color range – Uncomplicated and easy to wear.

WEEKDAY Denim Jacket, Shirt & Shorts | NIKE Sneakers

Photos by Constant Evolution

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Jean-Claude Mpassy

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